In response to customer needs across insurance products, AXA Hong Kong has announced that it will invest approximately HK$200M in FinTech development this year, tripling its 2017 commitment.

The new AXA Design & Experience Centre in One Island East in Quarry Bay, developed in collaboration with Accenture.

The opening of the Centre was officiated by AXA Group CEO Thomas Buberl, AXA Asia CEO Gordon Watson and AXA Hong Kong CEO Etienne Bouas-Laurent, together with members of the AXA Hong Kong Executive Committee.

“AXA Hong Kong is rapidly transforming to become a tech-led company. An important milestone of this strategy is the launch of the AXA Design & Experience Centre, which can quickly turn new ideas into prototypes for evaluation. This significantly reduces the time to market for our products and services, and greatly fosters innovative insurance solutions, as well as humanising the customer experience.”

Etienne Bouas-Laurent, CEO of AXA Hong Kong

FinTech is certainly the trend for development in the industry. AXA Hong Kong is progressively utilising big data, artificial intelligence (AI) and digital technologies to provide simpler and more personalised services to its customers. The opening of the AXA Design & Experience Centre helps enhance the total customer experience, and reinforces AXA’s business advantage in the market. In the future, AXA Hong Kong will integrate brand-new design elements and customer-centric innovations into its products and services.

“The collaboration with AXA Hong Kong will be a powerful tool in co-creation and digital innovation enablement. The Accenture teams are laser-focussed on putting customers at the heart of everything we do, so our aim is to accelerate the development of truly fun, enjoyable and loveable digital products and services across AXA Hong Kong’s businesses.”

John Mefford, Director of Accenture Interactive Studio.

Featured Image via prnasia