Tag "social media"

APAC Consumers Turn to Social Media as Main Channel for Customer Support

In Asia Pacific (APAC), consumers are seeking customer support through social media platforms instead of making a call or sending an email, indicating that customers are expecting real-time responses to their enquiries and want shorter waiting time to solve their

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How Tencent is Trying to Fill China’s US$805 B Insurance Gap Using Social Media

Over the past years, China’s Internet giant Tencent has been expanding its strategic positioning in the insurance industry. The Chinese firm’s latest move has been to lead Xiaobang Guihua’s RMB 200 million (US$28.4 million) Series B equity funding round in

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