HSBC is testing a new branch format in Hong Kong that combines traditional banking with financial education, wellness and lifestyle services.

The five-storey branch at Capitol Centre in Causeway Bay spans more than 32,000 square feet and consolidates two existing locations.

It is the first HSBC Group branch to bring these services together under one roof.

The branch employs around 150 staff and features 16 service counters, 46 meeting rooms and booths, and a 24-hour self-service banking area.

Customers can access banking and wealth advisory services, alongside market information and financial planning tools at the Wealth Imagination Hub.

HSBC plans to host more than 100 events in its first year, covering financial literacy, fraud awareness and health.

Banking Goes Beyond the Counter

The branch houses HSBC’s first Reward+ Gallery, where customers can redeem RewardCash for merchandise through the Reward+ app.

Selected banking activities also allow customers to earn RewardCash beyond credit card spending.

Other features include a live studio, two cafés and artworks presented in collaboration with M+.

Janet Pang, Managing Director and Head of Retail Business, Retail Banking and Wealth, Hong Kong at HSBC, said,

“Branches remain a lynchpin of our omni-channel strategy. Customers want digital convenience for everyday banking, but face-to-face advice when the decision matters – and that is why we keep investing in our Hong Kong network.”

The opening marks HSBC’s fifth additional outlet in Hong Kong over the past 14 months.

The bank will use insights from the new format to guide future branch developments.

Banking counters operate from 9am to 5pm on weekdays and 9am to 1pm on Saturdays, while the Reward+ Gallery and partner services are available daily.