Hang Seng announced that its retail banking virtual assistant H A RO has just been made available on the instant messaging platform, WhatsApp. The bank’s customers will be able to message H A R O to get the most up-to-date information on Hang Seng services, including the nearest branch and ATM locations, credit cards, mortgages, personal loan, insurance and many more.

Additionally H A R O can send  foreign exchange or market outlook updates to customers via WhatsApp. The conversational interface of ‘H A R O WhatsApp’ can further assist customers to log into their Personal e-Banking accounts via the Hang Seng mobile app to manage their personal finances.

Margaret Kwan, Executive Director and Head of Retail Banking and Wealth Management at Hang Seng, said:

“H A R O is unique because our customers and the public can communicate with it as if they were having a conversation with another person. It is intuitive and informal, making it well-suited to the WhatsApp instant messaging environment. With ‘H A R O WhatsApp’, we are making our services available in our customers’ ecosystem, saving them the extra step of coming onto our platforms. And they get the information instantly. There are still many possibilities with H A R O and more features are in the pipeline to be launched later this year. Indeed, we will continue to broaden our digital service scope to make banking even more simple for customers.”