AXA Hong Kong and Macau has announced a strategic partnership with Ant Bank (Hong Kong) and AlipayHK to offer a range of insurance products and services to millions of active AlipayHK users through Ant Bank and its Mini App within the AlipayHK app.

This collaboration includes solutions for savings, health protection, and wealth accumulation, aimed at addressing the diverse needs of customers in wealth management and protection, and supporting them in achieving their financial objectives.

The partnership combines AXA’s expertise and comprehensive insurance portfolio with Ant Bank and AlipayHK’s “E-wallet X Digital Bank” model, leveraging advanced technology to deliver embedded insurance products and services.

The goal is to offer a wider range of customers comprehensive wealth management products and services, while ensuring a simpler, more efficient, and secure insurance application process.

In the first phase, AXA’s flagship life and savings products, such as the “FortuneXtra Savings Plan”, “Wealth Ultra Savings Plan”, “Max Wealth Insurance Plan”, and “Max Goal Insurance Plan”, will be made available on Ant Bank and its Mini App in the AlipayHK app, providing a complete suite of wealth management and protection plans.

Over time, AXA plans to introduce additional insurance products, deepening the collaboration and expanding offerings for individuals and businesses within the year.

Sally Wan, Chief Executive Officer of AXA Greater China, stated,

“We look forward to further integrating our services with Ant Bank and AlipayHK, strengthening the insurance ecosystem, and expanding our long-term business and customer network.”

Yvonne Leung, Chief Executive of Ant Bank (Hong Kong), commented,

“This partnership builds on our successful collaboration with AlipayHK in areas such as payments, interest-earning balances, Buy Now Pay Later, and funds, while integrating AXA’s insurance services into the digital ecosystem.”

Featured image credit: Ant Group