MixCare Health, a Hong Kong-based digital health and wellness platform, has partnered with Pacific Prime, an international health insurance broker and employee benefits specialist.
The collaboration enables Pacific Prime’s 15,000 Hong Kong employee benefit customers to access MixCare’s AI-powered digital health and wellness platform, which includes more than 4,000 individual well-being services in the country.
Integrating the platform of MixCare into the services of Pacific Prime allows convenient access through a Single Sign-On (SSO) login, facilitating a seamless user experience without the need for separate accounts.
“By partnering with brokers like Pacific Prime, we are able to provide easy access to health and well-being services to a much bigger audience of talents,” said
Alex Wong, Co-founder and CEO of MixCare.
“This collaboration underscores Pacific Prime’s commitment to integrating innovative technology solutions in employee benefits broking to drive value to our clients’ annual employee benefits spend. By combining our flexible benefits management platform with MixCare’s health and wellbeing ecosystem, we aim to expand choice and accessibility within the flexible benefits sector,”
said Victoria Yow, Pacific Prime Hong Kong’s Head of Client Solutions – Health & Employee Benefits.
With US$750 million in premiums under management, Pacific Prime is now Asia Pacific’s third-largest employee benefits broker, having expanded significantly since acquiring CXA Group’s brokerage arms in 2021.
MixCare, established three years ago, now serves a potential audience of more than 115,000 end-users, including major employers in Hong Kong and notable brokers and insurers.
The digital health and wellness platform covers seven key pillars of health and wellness: medical, fitness, diet, mental health, beauty, sleep, and women’s health, which was added in late 2023. MixCare plans to expand its services into other Asian markets starting this year.
Featured image credit: Edited from Freepik
