Endowus Expands Footprint With Official Kick off in Hong Kong

Endowus Expands Footprint With Official Kick off in Hong Kong

by April 26, 2023

Digital wealth platform Endowus has officially launched its digital wealth management services in Hong Kong, its first overseas expansion market after Singapore.

Investors can start building single and multi-fund portfolios via the Endowus Fund Smart solution, offering over 140 funds across asset classes including cash and money market, fixed income, equity, multi-asset and commodities.

Meanwhile, Endowus Private Wealth clients can gain access to alternative strategies such as hedge funds, private equity, private credit and private real estate.

The Endowus’ Investment Office adopts a proprietary fund selection framework, SMART+, to screen, measure, refine and track funds offered on the platform.

The company has partnered with top global asset managers including Allianz Global Investors, Fidelity, JP Morgan Asset Management, PIMCO and more.

In 2022, Endowus received approval for licenses under Types 1, 4 and 9, for dealing and advising in securities, and asset management from the Securities and Futures Commission of Hong Kong (SFC).

Samuel Rhee

Samuel Rhee, Co-founder, Chairman and Chief Investment Officer, Endowus said,

“The industry practice of paying trailer fees to distributors, like banks and brokers, goes against the ethos of offering products based on the needs of clients and improving long term returns for investors.


Since 2019, Endowus has returned almost US$5 million in trailer fees paid as cashback to our clients, and over US$15 million in total savings, and we will be championing the same practice in Hong Kong.”

Steffanie Yuen

Steffanie Yuen

Steffanie Yuen, Managing Director and Head of Hong Kong, Endowus said,

“Despite being a key international financial hub, it is not easy for individuals in Hong Kong to gain access to professional and independent advice on personal finance and wealth management.


I look forward to leveraging the power of technology to provide Hong Kong investors with a next-generation wealth management experience that is digitally seamless, conflict-free and transparent.”