DBS Bank Hong Kong has introduced LiveBetter, a one-stop digital sustainability platform in its digibank app that encourages customers to foster a more sustainable life.

With features like Know Better and Invest Better, LiveBetter in the DBS digibank HK app aims to remove the barriers and customer inertia toward sustainable living.

The one-stop digital platform makes it simple and easy to access an array of sustainability-centric educational resources and services.

This is done through the Know Better feature which delivers bite-sized content that shows how customers can adopt habits that lead to a greener lifestyle. Customers can find eco-friendly tips and recommendations from the content hub and immediately put them into practice. It also conceptualises design and style that is commonly seen on social media, allowing easy consumption and retention.

Meanwhile, the Invest Better feature allows DBS customers to invest in companies that align with their values through SFC-authorised ESG Funds, or select from more than 350 funds with MSCI ESG Fund ratings of “AAA” or “AA”. An array of ESG and sustainability-related funds and ETFs can be accessed seamlessly on the DBS digibank HK app.

Ajay Mathur, Managing Director, Head of Customer Banking Group & Wealth Management at DBS Hong Kong said,

“At DBS Hong Kong, we are always looking for innovative ways to make life better for our customers.

 

We are harnessing technology for good by creating the LiveBetter platform to make it easier for customers to do good and choose sustainable ways of living and investing.”