Hong Kong’s virtual bank ZA has officially launched its investment fund service where customers can build their fund portfolios based on personal financial goals.

Users can immediately subscribe to the funds after opening an investment account via the ZA Bank app which reportedly just takes 5 minutes.

ZA said that all subscription fees will be waived during the promotion period with no hidden charges.

Customers will have access to a host of fund products managed by international fund managers including Franklin Templeton, AllianceBernstein, Invesco, and more.

The product suite covers various asset classes, countries, and industries, with investment themes spanning from technology, consumption, natural resources, healthcare to ESG.

Fund transactions are automatically settled directly from users’ savings accounts, enabling them to buy and sell funds anytime, anywhere.

Rockson Hsu, CEO of ZA Bank said,

“Virtual banks are playing an increasingly important role under the new normal, addressing people’s financial needs around the clock with a fully digital servicing model. Following the debut of our insurance service last year, ZA Bank’s banking services have now extended to the investment space.

 

We kick-start our investment fund service with an excellent user experience, turning ZA Bank into a one-stop integrated digital financial platform that leads Hong Kong into the new era of ‘Virtual Banking 2.0’. As a game changer in banking, ZA Bank strives to redefine investment fund experiences for our users by making investment easier and more autonomous.”