SleekFlow, an Alibaba Entrepreneurs Fund-backed SaaS omnichannel social commerce platform, announced that it has raised a US$8 million Series A funding round.
The financing was led by New York-based investment firm Tiger Global Partners with participation from Transcend Capital and AEF Greater Bay Area Fund which is managed by Gobi Partners GBA.
This round of funding is the Tiger Global Partners’ second investment in a Hong Kong SaaS startup after investing in a unicorn in April last year.
SleekFlow will use the funds to break into the Southeast Asian region, specifically in Singapore and Malaysia, as well as the UK and Europe and other emerging markets.
Additionally, the company will also use this investment on continued product development within fintech and analytics to uncover emerging trends in the one-click checkout process on popular social media platforms across all dimensions, such as centralised product listing and easy in-chat payments, etc.
” Other than our market expansion to the UK, EU and other thriving social commerce markets, the new fund injection will be invested in advanced product development including detailed buyer journey tracking and analytics which provide invaluable actionable insights for enterprises.
With the trust we gained from Tiger Global Partners, Transcend Capital, and AEF Greater Bay Area Fund, SleekFlow strives to be the top social commerce unified hub, merging conversations, product catalog, payment solutions, and order management for businesses to unlock their social commerce power and embrace this unstoppable megatrend.”
said Henson Tsai, Founder & CEO of SleekFlow.
