Digital Insurer Blue Rolls Out Post-Vaccination Protection Campaign

Digital Insurer Blue Rolls Out Post-Vaccination Protection Campaign

by May 21, 2021

Digital life insurer Blue has launched the #WeSupport campaign to provide its customers with free post-vaccination protection from 8 April 2021 to 31 July 2021.

Blue offers two complimentary protections where eligible customers can receive HK$300 pharmacy expenses protection and HK$200,000 compassionate death protection upon successful registration on its online insurance platform.

With the WeSupport Health Complimentary Pharmacy benefit, customers will receive a free one-year “WeGuard PharmaEASY Protector” entry plan of HK$300 pharmacy expenses benefit upon successful registration.

A wide range of pharmacy items such as cold and flu medicine, vitamins, fever cooling gel sheets, face masks, hand sanitising wipes, and more are eligible for claims.

This benefit is applicable to more than 5,000 designated dealers across Hong Kong, from supermarket chains, personal care product retail chains and convenience stores, both in-store and online.

Blue said that it would reimburse eligible claims to customer’s bank account directly as fast as one working day.

The second protection offered by Blue is the WeSupport Life Complimentary Compassionate Death Benefit.

Under this plan, a HK$200,000 compassionate death benefit will be offered to customers who own an in-force policy under any of Blue’s selected WeCare, WeGuard, or WeMedi protection plans.

The insurer said that this coverage will be effective automatically at no additional cost and with no waiting period required.


Featured image credit: Edited from Unsplash