Hong Kong based Crypto.com announced that it has named Steven Kalifowitz as its Chief Marketing Officer.

Kalifowitz was most recently the president of Localize.city, growing it from a seed-stage startup in 2017 to one of the most quoted brands in real estate news, with a global team of 170+ people. From 2010-2017 Steven was based in Singapore, where he led business for R/GA and Twitter across 20 countries throughout APAC and MENA. Steven’s diverse client list included MasterCard, Emirates Airlines, ANZ Bank, Samsung, Johnson & Johnson, American Eagle, UOB Bank, King Fisher, Nokia, and more.

His hire comes at a time of rapid growth for Crypto.com, which has doubled its team from 250 six months ago to more than 500 today and surpassed 3 million users. The energy and experience Kalifowitz brings to his role will catalyse the next era of Crypto.com’s growth, furthering its mission to put cryptocurrency in every wallet.

Steven Kalifowitz, Chief Marketing Officer of Crypto.com, said:

“Throughout my career I’ve had the privilege of working with leading brands around the world. I’m excited to join the team and leverage my experience to tell the Crypto.com story. Together we will play a pivotal role in accelerating the world’s transition to cryptocurrency.”

Featured image: Steven Kalifowitz, Chief Marketing Officer of Crypto.com