Former UBS APAC CEO Joins Digital Asset Firm Diginex

Former UBS APAC CEO Joins Digital Asset Firm Diginex

by April 3, 2020
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Diginex, a digital asset financial services and advisory company, has hired financial services stalwart Mr. Chi-Won Yoon as Chairman of Asia.

Mr. Yoon has more than three decades of experience in financial services, with a career that has spanned investment banking, wealth management and asset management.

Mr. Yoon’s most recent role prior to Diginex was Vice Chairman of UBS Wealth Management, responsible for developing and enhancing long-term strategic relationships. Mr. Yoon announced his retirement from UBS last year, after 22 years with the firm.

During his tenure, Mr. Yoon served as President and CEO of UBS AG, Asia Pacific, and a member of the UBS Group Executive Board from 2009 to 2015. In this capacity, he oversaw the entire firm in 13 countries around the region and was responsible for UBS’s three main divisions: Investment Banking, Wealth Management and Global Asset Management.

Mr. Yoon joined UBS in 1997 and established the equity derivatives business in Asia. He then held various positions in the investment bank including Head of Equities and Head of Securities Asia Pacific. He also served as the Hong Kong Country Head.

Prior to joining UBS, Mr. Yoon worked at Lehman Brothers in New York and Hong Kong and, before that, at Merrill Lynch in New York.

Miles Pelham

Miles Pelham

“We are delighted to have Chi-Won join us at this important juncture of Diginex’s evolution. His vast and impressive career has meant Chi-Won has decades of experience in a multitude of dynamic operating environments. His wisdom and operating experience will be invaluable as we expand our financial services offering,”

says Mr. Miles Pelham, Chairman of Diginex.

Based in Hong Kong, Mr. Yoon will work closely with Diginex business heads to bring its digital asset financial services and blockchain solutions to partners and investors throughout Asia.

Chi-Won Yoon

Chi-Won Yoon

“Digital assets and blockchain technology have huge potential for growth over the next decade and Diginex is a pioneer in this space. I am very excited to join the business in this critical part of its growth,”

added Mr. Yoon.

Mr. Yoon holds a bachelor’s degree in electrical engineering from M.I.T. and a master’s degree in finance from M.I.T.’s Sloan School of Management.

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