Position title
WeLend - Assistant Manager, Marketing

About This Role

  • The Assistant Manager, Marketing will be responsible for assisting the Senior Manager to formulate marketing & branding strategies as well as leading the team to execute marketing plans to drive brand awareness, sales acquisition, customer growth and also to enhance customer experience with participation in new product/technology development
  • This is a team striving for World-class marketing campaigns recognized by numerous of industry awards. This incumbent will contribute to optimize quality and effectiveness of various integrated marketing campaigns, including ATL, BTL, event and digital. He/she will have the opportunity to drive the brand direction of a FinTech Company, change consumer behavior and alter the perception of financial companies in the Hong Kong lending market with our unique brand assets of Fintech empowerment. The role requires a creative and open-minded individual who is looking to work in a challenging but rewarding environment
  • Be open-minded. Formulate branding & marketing strategies and define product positioning to meet consumers’ needs and business objectives
  • Be creative. Propose new ideas for marketing acquisition campaigns to meet consumers’ needs with WeLend's products’ uniqueness
  • Direct creative & media agencies and vendors in developing quality marketing acquisition campaigns in a timely manner to drive business goals
  • Evaluate campaign effectiveness to ensure that initiatives are measurable and reportable
  • Manage the day-to-day monitoring and handling of owned social media channels
  • Stay on top of current market dynamics and be aware of competitors’ products and marketing campaigns
  • Participate in identifying consumers’ needs and develop new products/technology to enhance customers’ experiences
  • Proactively work with internal stakeholders to understand business needs to drive business initiatives and campaign responses to derive learning for future improvement
  • Work with technology team to ensure website alignment with WeLend's brand and campaigns in terms of contents and tonality
  • Work with Finance to plan and manage marketing and campaign budgets within approved limits

About You

  • You're a go-getter with mad juggling skills (or multiple hats) who can thrive in a fast-paced, agile environment
  • You enjoy doing purpose-led and meaningful work
  • You have a strong thirst for knowledge and are driven to find solutions that don't exist yet
  • You are comfortable with ambiguity and extremely resourceful (in your past life, you could've been a detective)
  • You always find a way to get things done without sacrificing the quality of your work, integrity, and values
  • No task is off limits for you
  • You are humble and prioritize the success of the team over your own with an eagerness to help those around you
  • You don't shy away from challenges and can bounce back from setbacks

What Is Required And What WeLend Is Looking For

  • Bachelor’s degree with 6+ years of working experience in marketing/advertising field. Less experience will be considered as Senior Marketing Executive
  • Thorough knowledge and experience working with advertising and PR agencies
  • Previous working experiences in Advertising Agencies is highly preferred
  • Independent and attention to details
  • Ability to multi-task and being comfortable taking on a variety of projects that may fall outside of their day-to-day responsibilities
  • Excellent project management and problem-solving skills
  • Team player who is creative, innovative, flexible, independent, and willing to learn in a dynamic working environment
  • Fluency in English, Cantonese and Mandarin (preferred) with excellent written and verbal communication skills
Job Benefits
  • Learning and development stipend - WeLend values lifelong learning and believe the best way to invest in employees is to encourage them to continue to learn
  • Wellness and happiness – Numerous activities to let you focus on your physical and mental wellbeing. WeLend allows flexible time offs to take care of personal matters and to enjoy time with family and friends
  • Comfortable and positive work environment – Open plan office for easy collaboration and social with your colleagues, or branch out into your own thinking pods when needed, with FREE food and drinks for when you want to recharge
  • Work smart, play hard – Connect with your colleagues over food and drinks at the stocked pantry, in the spacious social area with board games and a ping pong table, or over activities like hiking, yoga, badminton, etc.

WeLab is a leading pan-Asian fintech platform, serving more than 50 million individual users and over 700 enterprise customers, which operates one of the first licensed digital banks in Asia – WeLab Bank, as well as multiple leading online financial services businesses, including WeLend and WeLab Bank in Hong Kong, WeLab Digital, Taoxinji, Wallet Gugu and Tianmian Tech in Mainland China and Maucash in Indonesia. WeLab aims to bring joy to everyone’s financial journey, striving to improve people’s lives by reinventing financial services through WeLend's game-changing technology.

Employment Type
Job Location
Hong Kong, Hong Kong SAR
Date posted
February 1, 2023
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