JCB International, the international arm of JCB and Agoda have entered into a three-year partnership, announced during the 18th JCB World Conference.
Running from April 2026 to March 2029, the MoU outlines a plan to use data-driven insights to attract new customers, refine marketing strategies, and explore new communication channels to engage inbound travellers to Japan.
The collaboration includes joint campaigns and co-marketing initiatives aimed at improving customer experience and encouraging greater use of JCB cards.
“We are proud to partner with Agoda to deliver greater benefits to JCB cardmembers,”
said Masaki Yokawa, President and CEO of JCB International.
“This partnership enables us to share timely, relevant information that aligns with customers’ travel plans, making their journeys more rewarding.”
JCB cardmembers will gain access to exclusive discounts and offers on Agoda in key markets including Taiwan, China, Hong Kong, the Philippines, South Korea, Indonesia, Thailand, Vietnam, and India.
Current promotions provide up to 12% off hotel bookings through dedicated Agoda pages.
In early 2025, Japan was Agoda’s most searched destination, with a 35% rise in searches, reflecting sustained interest in travel to the country.
“Agoda and JCB share a commitment to making travel more rewarding and accessible for customers across Asia,”
said Damien Pfirsch, Chief Commercial Officer of Agoda.
“By combining Agoda’s technology and reach with JCB’s strong brand and customer base, we aim to enhance inbound travel to Japan and deliver meaningful benefits to travellers.”
Featured image credit: JCB
