Digital wealth platform Endowus has appointed Steffanie Yuen as its Head of Hong Kong as the firm expands to its first overseas market.

Steffanie will establish and lead Endowus’ presence in Hong Kong as the firm looks to launch its wealth management and advisory services in the city by Q4 2022.

With over 12 years of experience in fintech, wealth management and investment banking, Steffanie joins Endowus from Value Partners, where she was responsible for leading the group’s Direct Distribution, Marketing, Communications and Investor Relations functions and other key strategic growth initiatives.

Prior to that, she was the Business Development and Strategic Partnerships Director at Alibaba’s fintech affiliate, Ant Group.

She was responsible for driving strategic collaborations and partnerships with international financial institutions and Ant Group’s overseas e-wallet partners which together, serve over 1.2 billion global active users annually.

During her time with Ant Group, Steffanie also led the set-up of a joint venture between Vanguard and Ant Group in 2019, where she served as the Chief Marketing Officer and Head of Investor Advisory Service.

Earlier this year, Endowus received approval from the Securities and Futures Commission of Hong Kong (SFC) to offer its wealth management and advisory services in the territory.

This includes approval for licenses under Types 1, 4 and 9, for dealing and advising in securities, and asset management.

Steffanie said,

“I am humbled to be entrusted with overseeing Endowus’ first regional expansion, and look forward to working with the outstanding team to bring its mission of providing all investors with access to the best-in-class investment products and expert investment advisory service at low, fair cost to Hong Kong.

“Our success in Singapore demonstrates that we are driving tangible change in the industry and creating value for our clients.”

Gregory Van, CEO of Endowus said,

“Endowus is delighted to welcome Steffanie to the leadership team as we enter our next stage of growth to bring fee-only digital-first wealth management to North Asia.

 

Under her stewardship, I believe that Endowus will be able to provide a better wealth experience for clients in Hong Kong, as we have done in Singapore.”