LVC Corporation, the operator of LINE’s crypto asset and blockchain businesses, announced that it has launched a non-fungible token (NFT) marketplace available only in Japan called LINE NFT.

From today onwards, the marketplace will offer around 40,000 NFT products for sale.

This allows for LINE’s user base of approximately 90 million in Japan to conveniently send or exchange NFTs with their LINE friends.

Users can store the purchased NFTs in their LINE BITMAX Wallet, a digital asset management wallet, that they can register via their LINE account.

LINE NFT will offer a wide variety of content, including exclusive NFT videos by Yoshimoto Kogyo Holdings called Yoshimoto NFT Theater, NFTs from the classic anime series Patlabor the Mobile Police, and NFTs of other popular characters.

LVC said that more NFTs from many different genres will be offered at a later date.

In the future, LVC will collaborate with LINE family services as well as other group companies to offer users a variety of NFT experiences.