Adyen has partnered with Limitless Technology Group, a Melbourne-based gifting e-commerce firm, to streamline the firm’s payment infrastructure across its portfolio of brands and markets.

The brands under Limitless Technology Group include CakeRush, Flower Chimp, Bloomeroo, LVLY and Happy Bunch.

Limitless Technology operates across six markets and manages its online storefronts, order fulfillment and business data through a centralised technology platform.

Through the Adyen Limitless Technology partnership, all five brands will deploy Adyen’s direct local acquiring across Malaysia, Hong Kong, Singapore and Australia, as well as cross-border transactions in Indonesia and the Philippines.

Niklas Frassa, the CEO and co-founder of Limitless Technology Group, shared,

“Payments are a fundamental part of that experience, and Adyen helps us ensure this happens smoothly behind the scenes, so our brands can focus on the moments they are helping customers create.”

Adyen provides Limitless Technology with a native checkout solution which helps it keep track of different markets, brands, and customer preferences. The Group can then use the data for business intelligence.

Soon Yean Lee, the Country Manager for Adyen in Malaysia, added,

“Partnering with Adyen enables Limitless Technology to simplify its payment operations and gain deeper visibility into their transaction data, driving smarter, data-led decisions as the business scales.”

Featured image edited by Fintech News Hong Kong based on an image by pongsaksapakdee on Magnific