HSBC has appointed Max Xu as Head of International Wealth and Premier Banking (IWPB), HSBC China, and Samuel Chen as Head of Private Bank, HSBC China, both effective 1 April 2026.

The appointments form part of the bank’s strategy to expand its wealth business in mainland China.

Mainland China remains central to HSBC’s ambition to grow its wealth business in Asia and the Middle East.

In 2025, the bank’s Wealth business in China reported a 37% year-on-year increase in invested assets, supported by growth in Private Banking and wealth distribution.

Max Xu, previously Head of Premier Banking, IWPB China, joined HSBC in 2025 and has over 20 years of experience in institutional and consumer banking.

In his new role, he will oversee IWPB China, focusing on growth across Premier, Premier Elite and Private Bank, and enhancing collaboration with Corporate and Institutional Banking.

Max reports to Mark Wang, CEO of HSBC China, and functionally to Kai Zhang.

Samuel Chen, who brings nearly 20 years of banking experience including over nine years in senior client-facing roles at HSBC Private Bank, will report to Max Xu.

He will focus on expanding HSBC’s Private Bank business in China, offering clients wealth management solutions across investments, lending, insurance and planning.

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