South Korea’s Naver said it plans to deploy AI agents across all of its services within the year, as it seeks to strengthen revenue from AI-driven offerings.
According to Yonhap News Agency, the company outlined its mid- and long-term strategy at a shareholders’ meeting in Seongnam, near Seoul, focusing on services that interpret user intent and carry out actions.
“AI has become a critical inflection point that determines a business’ competitiveness,”
Chief Executive Officer Choi Soo-yeon said.
“As we have already been demonstrating AI transformation across various sectors, we will offer differentiated agentic experiences that only Naver can deliver.”
Naver said it will expand its shopping AI agent across all shopping categories within the year. It launched the agent in beta last month on its premium service Naver Plus Store.
The company also plans to develop specialised agents across domains including search, shopping, local services, finance and health.
As part of its sovereign AI strategy, Naver intends to grow its enterprise AI business, offering solutions tailored to national and industry-specific environments.
The company said it will apply AI across its operations and aims to double productivity across all divisions this year.
Naver reported 12.4 trillion won (US$8.21 billion) in revenue and 2.2 trillion won in operating profit for 2025. Revenue rose 12.1% year on year, while operating profit increased 11.6%.
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