BOOM, a Hong Kong-based online investing platform for high-net-worth individuals, announced on 12 March 2025 that it exceeded $2 billion in assets under management, marking a significant milestone in its growth. As BOOM hits $2 billion in AUM, the company anticipates substantial profit expansion in the coming years.

According to Boom, the platform provides access to 18 international markets, offering over 50,000 equities and support for 10 currencies within a single account.

As part of its growth strategy, BOOM is expanding into digital assets. This includes adding cryptocurrencies and tokenised securities in response to increasing customer demand for new investment options.

Mikaal Abdulla, Executive Director of BOOM Group, said,

“Technology has always been at our core, and soon investors will seamlessly trade global equities, crypto, and alternative assets 24/7—with instant settlement and complete transparency. Web3 isn’t the future—it’s here, and BOOM is harnessing its full potential to give our customers an edge.”

Mikaal Abdulla explained that BOOM was built from the ground up to support multi-markets, multi-asset-classes, and multiple currencies.

He highlighted the company’s strong performance, noting that they are currently operating with nearly 40% profit margins, driven by highly efficient technology and a 97% customer retention rate.

“This year, we expect to generate close to $150,000 in profit per employee—a testament to the strength of the team and power of our business model,” he added.

The company aims to address what it views as inefficiencies in Hong Kong’s investment environment, where investors often manage assets across various institutions and platforms.

Ivan Law, General Manager and COO of BOOM, shared that managing investments across multiple institutions and platforms is both frustrating and inefficient for the Hong Kong public. He added,

“BOOM removes that friction by integrating global equities, tokenized securities, cryptocurrencies, alternative assets, and fiat currencies into a single, streamlined experience.”

BOOM, which launched Asia’s first online brokerage in 1997, continues to incorporate new technologies into its services. Licensed and regulated by the Securities & Futures Commission of Hong Kong, BOOM serves clients across over 90 countries.

The company is working to bridge blockchain-based investments with traditional exchange-traded securities, reinforcing its leadership following the BOOM hits $2 billion in AUM achievement.

Source of image: Edited from Freepik