InvestHK has opened a new office in Cairo, Egypt, aiming to attract businesses from the Middle East and North Africa (MENA) region to Hong Kong.

This initiative seeks to bolster economic and business cooperation between Hong Kong and the MENA region, aligning with the 2024-25 Budget’s plan to strengthen economic and trade relations with the Middle East.

InvestHK Director-General of Investment Promotion, Alpha Lau, made the announcement at the seventh HK International Egyptian Folklore and Oriental Dance Festival.

Lau said,

“We aim to support corporates in Egypt and the MENA region to establish their businesses in Hong Kong and to further strengthen the business and economic ties between Hong Kong and the MENA region.

The opening of our first office in Cairo is a very significant step toward this goal. Corporates from Egypt and the MENA region can make use of Hong Kong as a perfect gateway to Asia and pave the way for a new horizon.”

Sherif El Bidewy, Principal Consultant of the Cairo office at InvestHK, said,

“Hong Kong has always been one of the most attractive business hubs in Asia and the world for its advanced infrastructure and enabling business environment. We will do our best to assist companies from Egypt and the MENA region to set up or expand in the city.

In fact, we already arranged a successful visit for the Head of Business and Professional Services at InvestHK, Mr Herman Tse, to Cairo and South Africa last month. It included meetings with various senior government officials and speaking at roundtables and events in the two places to promote Hong Kong as the leading destination for business and investment in the region.”