Wealthtech

Singaporean Robo Advisor Syfe Expands Its Footprint to Hong Kong

Syfe, a digital investment platform headquartered in Singapore, announced that it has expanded its footprint to Hong Kong, its first market expansion since its launch in 2019.

The firm is licensed in Hong Kong under Types 1 (Dealing in Securities), 4 (Advising on Securities), as well as 9 (Asset Management), and is regulated by the Securities and Futures Commission (SFC).

Syfe provides investors access to institutional-level investment strategies and advisory services previously only available for the top level of high-net worth individuals.

Its technology also allows Syfe to deliver its high-end and personalised advisory through its app – all without any minimum investment balance required.

Monies and assets in investors’ portfolios are held in a custodian account through an SFC licensed broker, and any uninvested cash is held in a client account at HSBC Hong Kong, regulated by the Hong Kong Monetary Authority.

Syfe is also licensed by the Monetary Authority of Singapore (MAS) and has a team of over 150 people in the region.

The company has raised a total of US$52.4 million led by the New York-based Valar Ventures since its launch in 2019.

In December 2021, Syfe launched its brokerage offering in Singapore – Syfe Trade, offering direct access to US stocks and ETFs offering free trades, fractional trading, with an easy-to-use interface.

Dhruv Arora

“There is a critical gap in the Hong Kong market for a trusted wealth partner that will transform the way people manage their money. Syfe combines proven investing strategies, technology and continuous innovation to deliver financial solutions at a fraction of the cost when compared to traditional institutions.

We are very excited to bring our successful offering with a strong track record in Singapore to Hong Kong as our first market for expansion. Syfe looks forward to partnering Hong Kongers in shaping better outcomes in life through better investing,”

said Dhruv Arora, Founder and CEO of Syfe.

Yenson She

“Starting today, Hong Kongers can participate in investing opportunities available in global markets and leverage Syfe’s curated portfolios to grow their wealth.

Having a simple, smart yet powerful digital wealth platform enabling investing at your fingertips will be a true game changer for Hong Kongers, who desire an effortless way to make their money work even harder than before. We look forward to partnering with users on their wealth journey ahead,”