Bloom, a Hong Kong-based technology startup backed by ZA International, announced a collaboration with Visa to create a cashback app.

The technical support for Bloom is provided by Visa’s back-end system for processing card transactions.

Bloom can distribute instant rebates by identifying eligible transactions and Visa cardholders, enabling reward redemption in a timely manner.

Powered by the Faster Payment System (FPS), members can transfer the cash rebates in Bloom to a designated bank account anytime.

Eddie Rong, Founding Member of Bloom said,

“We are pleased to address users’ pain points by handling sophisticated application and redemption procedures with technology, allowing consumers to enjoy an all-new seamless shopping experience.

 

We hope with the emergence of Bloom, we can turn digitalised cash rebates into a new normal in Hong Kong’s retail segment, benefiting the broader consumer community.”

Maaike Steinebach, General Manager, Visa Hong Kong and Macau said,

“The partnership with Bloom is testament to the fact that we listen to the consumers, and we are here to serve their needs.

 

Visa will continue to work closely with Bloom in the hope of bringing out the best user experience and setting a new standard for cash rebate apps.”

Featured image: (From left: Justin Chan, Founding Member of Bloom; and Eddie Rong, Founding Member of Bloom)