Position title
Senior Marketing & Communications Executive (FinTech)
Responsibilities
- Working cross-functionally across Business Development, Marketing, Product, and other internal teams to ensure marketing communication efforts support a broader marketing plan
- Lead, plan, develop and implement communication campaigns that support and drive positive messages, partnerships, product updates, and more
- Coordinate and manage relationships with and between external service providers (PR firms, copywriters, designers, production companies, event planners, etc.)
- Day-to-day management of social media channels: taking ownership of social media calendar, tracking mentions, responding to inquiries, comments, and direct messages on time
- Plan, proof, and approve engaging content and contextually relevant and on-brand visual materials for the company website; utilizing our content management system to update website content
- Research competitors and continuously expand knowledge of our current and proposed products and services, as well as the digital assets industry as a whole, to ensure the development of highly effective and competitive communication materials
- Track, measure, and report out KPI's relevant to driving user engagement and qualified leads
- Monitor the sentiment of media and news coverage as it relates to FDT's products and business
- Assist in the strategic planning and execution of participation in industry conferences and trade shows
- Play an integral role in the planning and execution of company-wide activities and events
- Perform other job-related duties as assigned
Qualifications
- Bachelor's degree in Business, Marketing, Communications or similar field of study
- 5 years of professional experience in a marketing or communications role, preferably in financial services or technology-related businesses
- Exceptional written and verbal English communication skills
- High-level interpersonal skills and ability to interact with multiple organizational levels of internal and external resources
- Ability and willingness to work at a fast pace in an environment that constantly changes
- Ability to think outside the box, being creative and innovative in your approach
- Comfortable with messaging patterns on professional and business social media platforms, such as LinkedIn
- Demonstrable social networking experience and social analytics tools knowledge
- Knowledge of online marketing and a good understanding of major marketing channels
- Knowledge of web design, web development, CRO and SEO will be an advantage
- Passionate about financial services, technology, or digital assets
Hiring organization
First Digital Trust ("FDT") is Asia’s leading technology-driven financial institution powering the digital asset industry and servicing fintech innovators including blockchain startups, money service businesses and token issuers. The team is behind Abacus rapid settlement network and provides APIs, settlement and clearing, accounting, compliance, fiat gateways, payments rails and open finance infrastructure for the industry.
Employment Type
Full-time
Job Location
Hong Kong, Hong Kong SAR, Hong Kong
Date posted
May 10, 2022
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