Position title
Global Product Operations Manager (Defi knowledge required)

Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.

Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?

Binance has an exciting role to as part of our Binance Earn platform.

This role requires a deep knowledge on Defi and cryptocurrency product offerings.

You will manage and improve daily operations as well as contribute to the planning and strategy of the platform, helping to set the customer value proposition, understand and improve the customer lifecycle and continue to develop the growing platform in a core product in the Binance ecosystem.

  • Coordinate daily operational and promotional activities to drive business growth.
  • Design global operation programs and coordinate with the marketing teams to implement.
  • Provide central strategy to the regional colleagues to drive growth.
  • Collect and consolidate user feedback from various channels and for inclusion into business requirements.
  • Identify different use cases and segments to innovate more financial products and work on product offerings integration and cross-sell.
  • Map out user journey and increase user funnel conversion through surfacing product ask, building user education content and designing operation campaigns.
  • Coordinate with various teams to roll out products globally.
  • Provide market and competitive intelligence, monitor KPI and competitor movements to formulate overall product, marketing and operation strategy.
  • A deep knowledge on Defi and cryptocurrency, traditional financial product offerings.
  • 5 years of proven success in growth marketing and operation, eg. product marketing, operation campaign design, content marketing, user journey mapping, email marketing, user segmentation, top of funnel growth and funnel optimisation.
  • Strong written communication capacity and interpersonal skills (English is must): be able to build and manage strong relationships with their team, cross-functional colleagues, and external partners. Inspirational to your team and partners.
  • Fast learner: be able to learn and understand crypto space and product offerings fast and integrate the internal resources with Binance.
  • Data-focused: Able to roll up your sleeves to pull and analyze the data and gain insights from the data.
  • User-focused and product-driven mindset.
  • Innovation: ability to innovate and think outside the box.
  • Bonus point: if you are familiar with Fintech asset management, blockchain or digital assets products.


  • Do something meaningful; Be a part of the future of finance technology and the no.1 company in the industry
  • Fast moving, challenging and unique business problems
  • International work environment and flat organisation
  • Great career development opportunities in a growing company
  • Possibility for relocation and international transfers mid-career
  • Competitive salary
  • Flexible working hours, Casual work attire
Employment Type
Job Location
Hong Kong
Date posted
May 28, 2021
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