Position title
CRM Specialist - Global Fintech Startup
Responsibilities
- Propose, design, and launch CRM campaigns and workflows in collaboration with Product, Creative, Content, Data, Operations and Partnership Team
- Map user journeys and optimise campaigns for funnel conversion including activation, retargeting and retention
- Drive platform stickiness in terms of daily usage, features penetration, engagement and user experience for Crypto.com products and services
- Maintain Gamification program and upscale referral program to enhance customer engagement and retention
- Focus on opportunities to maximize data collection and personalization to create a relevant, value-added and engaging customer experience
- Assess and plan data points to integrate with CRM platform
- Support analysis and enhancement of CRM campaigns
- Devise ways to improve usage of the CRM platform by automation, optimisation on daily basis
- Execute A/B tests and own analysis of results to ensure maximum impact and effectiveness
- Pulling reports from the CRM platform into data visualisation tools
- Ensure consistent communication materials across digital, CRM and operation team
Qualifications
- BA/BS degree in Business Administration, Mathematics, Statistics, Information System, Computer Science, Business Analytics, Data Science or relevant field
- Minimum of 2 years experience in user growth, data marketing, product growth or CRM
- Expertise in delivering measurable and sustained communications in emerging market
- Expertise and proven experience in CRM software (e.g. Braze, Hubspot, Salesforce, Marketo)
- Ability to integrate CRM platform with internal data visualization platforms and customer data platforms (CDPs)
- Strong knowledge in ecommerce, crypto industry, NFT (non fundible token) or gamification, is a plus
- Excellent skills in MS Office suite of programmes
- Excellent command of English, both written and verbally. Proficiency in Mandarin is a plus
- Excellent in project management, communication skill and interdepartmental coordination
- Proficiency in SQL or Python and other programming languages
- Experience in copywriting and/or design a plus
- Experience in developing user requirements, information flow and testing plan is a plus
- A Strong analytical and logical mindset, including problem-solving and presentation skills
- A strong eye for detail and precision
- A strong sense of ownership, responsibility and, commitment
- Self-directed learning and self-motivated attitude Quick-thinking to respond to ever-changing and volatile market conditions
Hiring organization
Crypto.com was founded in 2016 on a simple belief: it's a basic human right for everyone to control their money, data and identity. With over 10 million users on its platform today, Crypto.com provides a powerful alternative to traditional financial services, turning its vision of "cryptocurrency in every wallet" into reality, one customer at a time. Crypto.com is built on a solid foundation of security, privacy and compliance and is the first cryptocurrency company in the world to have ISO27001:2013 and PCI:DSS 3.2.1, Level 1 compliance. Crypto.com is headquartered in Singapore with a 3500+ strong team.
Employment Type
Full-time
Job Location
Hong Kong, Hong Kong
Date posted
March 10, 2022
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