Tag "Asia Miles"

One Year Later, Cathay Pacific’s Rewards Programme Happy with its Blockchain Port

In May last year, the Cathay Pacific Group, via its rewards programme Asia Miles, launched an app utilising smart contracts via blockchain. The campaign at the core of the new platform was a newly launched Asia Miles dining promotion in

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Cathay Pacific Asia Miles Go Blockchain

The Cathay Pacific Group and its rewards programme, Asia Miles, are launching their first application of smart blockchain technology in a marketing campaign, in collaboration with Accenture. The innovative technology is at the core of a new platform and mobile

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